Partners
From the Ground Up like many projects would not be possible without our partners listed below. We are passionate about working with companies with similar missions to FTGU and believe S4 is the best cast yet. If you are looking to purchase in any category below and have a question, do not hesitate to reach out and we can connect you to the right people at each company! Feel free to click on any logo below and check out the brands involved!
Indoor Training
Wahoo is a company built on community. Wahoo has been a part of FTGU since its inception and will continue to support riders with Roam head units to lead the way and indoor training setups for when the days are too short!
Checkout all of their products by clicking on the logo above.
Bikes
This year we chose a local Memphis bike shop as our bike partner. Why? Because we believe this is the best way to help new riders pick the best bike for them.
Victory Bicycle Studio has supported Alexey countless times throughout his career and is now excited to support YOU!
Checkout their website or give them a call to feel why we think they fit so perfectly with our mission.
Wheels
I9 is a company built on every ride, every mile, every jump, barrier, root section, climb, interval, berm, and drop... Industry Nine delivers unyielding performance with style.
Checkout the website and pick the colors to perfectly match your bike!
I9 will be providing each athlete with wheels that will urge you across the finish line in Steamboat.
Online Coaching
Humango is a unique platform powered by AI designed to improve athletic motivation and performance. For our riders, riding isn’t their job, which is why we need a plan that will adapt to their lives, not the other way around. Humango offers an adaptive, customizable coaching solution at an accessible cost. Whether you’re an elite athlete or simply enjoy getting outdoors to exercise, it will help you train more efficiently than ever before.
Bike Racks
Kuat is a company made up of dreamers and schemers that pool together their diverse talents and interests to bring you sharp design, quality products, and awesome customer service. Their values align perfectly with our goals for this project.
Kuat will be providing each athlete with a bike rack and personal swag!
Tires
At FTGU, we seek life changing experiences, rides with good stories, and ways to connect with the community. Teravail seeks to make it all possible. With designs informed by real rides and brought to life with advanced technology, we are confident that Teravail has the perfect tire for every ride all season long.
Components
Shimano’s goal is to promote health and happiness through the enjoyment of nature and the world around us. Shimano has been around for 101 years and knows exactly what is needed to make light and durable components.
Shimano will provide athletes with their components needed as well as replaceable parts: chains, brake pads, etc. and footwear
Camp
It’s not such a secret that Bentonville, AR has become a world class cycling destination. We have been fortunate to witness this All-American Towns explosion into the cycling scene first hand, and are so excited to be hosting our 3rd annual Bentonville Skills Camp in this one of a kind town in NW Arkansas.
Buff
Joan Rojas invented BUFF's multifunctional tubular as a protective solution to the sun, wind, and cold while touring country roads on his motorcycle– and in 1992, BUFF was founded. From day one, BUFF dedicated itself to caring for the well-being of the planet and the people who share it. Headquartered in Barcelona, Spain, the company manufactures ninety percent of its products in-house using renewable energy.
Community Partner
Daylight Brand is the perfect fit with a project like FTGU. Not only are Dayle and Aaron incredible people, but their goal is to get more people outside and use design to strengthen human connection!
Daylight Brand helped us create and design t-shirts for the FTGU x Bentonville camp and we are excited to collaborate all year to bring everyone together!
Camp
One of the best parts of getting into cycling is realizing all of the beautiful places your bike can take you. We can't wait to show off all there is to explore in the towns of Gunnison and Crested Butte both on and off the bike during our 3 day training camp from June 6th to 9th. During that time, our riders skills and endurance will be put to the test while getting a taste of what Colorado gravel is all about ahead of SBT GRVL.
Skills Coaching
Rich, Sarah and the TRS team have helped make Bentonville a destination for the FTGU Skills camp. Their love of helping make people more comfortable on bikes and the mindset in which they work through is infectious!
This year we are embarking on something new; a gravel skills camp! It is going to be incredible!
Non Alcoholic Beer
When taking on an ambitious goal, it's important to celebrate the small victories along the way.
Partake Brewing makes award winning non-alcoholic beers that allow anybody to soak in all of these moments without the need to compromise.
Riding Clothes
Gore Wear believes that everybody is capable of extraordinary things.
This year Gore will be providing our riders with all the riding gear needed for any type of weather; this also means no excuses.
From rain jackets to bibs Gore has you covered!
Nutrition
Maurten not only knows how to help people get the best out of themselves, they also make it SUPER simple!
This year our riders will be using all of the Maurten products!